Advertising
For a magazine to be most effective on behalf of the advertisers, it must be of
value to the readers. Pathology in Practice maintains a 70:30 editorial to
advertising ratio, so that it can provide readers with as much, interesting and
valuable material as possible, thus capturing and retaining their attention.
This strict policy creates a limited number of advertisement positions within
any issue but should provide any advertiser with the confidence to know that
their featured advert will be widely noticed.