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For a magazine to be most effective on behalf of the advertisers, it must be of value to the readers. Pathology in Practice maintains a 70:30 editorial to advertising ratio, so that it can provide readers with as much, interesting and valuable material as possible, thus capturing and retaining their attention. This strict policy creates a limited number of advertisement positions within any issue but should provide any advertiser with the confidence to know that their featured advert will be widely noticed.

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FEATURE ARTICLE

Supporting pathology partners: long-term training options are now available
Rapidly evolving changes in pathology configurations require ongoing support, training and education. This is where Siemens Academy Training and Education Centre, which opened towards the end of last year, can help hard-pressed laboratory staff. The move towards the commercialisation of pathology, coupled with an increase in diagnostic testing and technologies, has placed more pressure on laboratories to reconfigure services for efficiency and quality.

PRODUCT ARTICLE

Rubella monoclonal antibodies
The rubella virus is the cause of German measles, and infection in children results in a rash but is usually mild and of short duration. However, pregnant women who become infected are susceptible to a more serious condition that can lead to congenital rubella syndrome of the fetus. Thus, serological detection, especially for IgM antibody, is crucial for early intervention.