Siemens’ latest marketing campaign has hit the road and involves three London taxi cabs, each branded to represent three of the key sectors (ie healthcare, industry and energy) in which Siemens operates. The ‘Answers for life’ campaign is designed to promote Siemens as a company and how it can help answer life’s complicated questions.
“Providing answers to today’s toughest questions is something clinicians do on a daily basis,” said Siemens Medical marketing manager Chris Wright. “By the early identification of changes or defects that can impair health, the outcomes for patients and their families can be improved.”
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