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Improved online access to expert FISH advice

Oxford Gene Technology (OGT) has launched a new version of its Cytocell fluorescence in situ hybridisation (FISH) probes website, which is designed to provide information and advice, offer refined functionality, and be easy to use. Cytocell is known for its complete and comprehensive range of FISH probes, customer support, service and expertise. In order to share this expertise and knowledge, OGT has redeveloped the website to increase accessibility.

Taking on board feedback from customers requesting a visual search aid, OGT has created an interactive chromosome search tool designed to be familiar to cytogeneticists and facilitate the quick and easy identification of appropriate probes. The tool provides a visual representation of the chromosome using the International System for Human Cytogenetic Nomenclature (ISCN) G-banding with which end users are familiar. It also enables scrolling over the chromosome bands to pinpoint the location to be targeted by a probe.

The new website also includes a redesigned probe search function, allowing users to locate probes quickly by conducting a free text search or by filtering using a comprehensive set of probe filter options. New product pages make it easy to access an increased number of resources and simpler to request samples and quotes.

www.cytocell.com

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